Google Ads · Saudi Arabia
Cosmetics brand · April 1–16, 2025
- 1,949.71%ROAS
- 3.26%CTR
- SAR 538spent
- SAR 10.5Kconversion value
Digital marketing strategist · Egypt & GCC
Areeg Haggag
I turn marketing ideas into strategies, campaigns, and measurable growth.
I lead marketing at Utopian Egypt, run paid media for brands in Saudi Arabia, Kuwait and Qatar, and have trained 100+ learners across Egypt.
- 1,949%ROAS, Google Ads KSA
- 650+e-commerce orders
- 100+learners trained
- 4+years in digital marketing
- 1,949%best ROAS, Google Ads in Saudi Arabia
- 650+orders for one e-commerce brand
- 500+qualified leads for solar energy
- 100+learners trained across Egypt
- 360training hours with NTI
Profile
Marketing that
pays for itself
Strategy first, then the content and the ads that carry it, measured until the numbers hold.
I'm Areeg, a digital marketing strategist who plans the campaign and runs it.
I've spent more than four years in digital marketing: building strategies, writing content, and running the ads that have to pay for themselves.
My work moves between markets. Abaya and cosmetics brands in Saudi Arabia, a pet brand in Kuwait, an events app in Qatar, solar energy for farmers in Upper Egypt. Each one starts with the audience, not the platform.
I also teach. Since 2024 I've trained more than 100 learners, graduates and founders across Egypt, from NTI cohorts in Aswan to startup teams at Creativa Qena.
- Based in
- Luxor, Egypt
- Markets
- Egypt, Saudi Arabia, Kuwait, Qatar
- Now
- Marketing Manager, Utopian Egypt
- Education
- BA French Language and Literature, South Valley University
Results
Numbers from
real accounts
Taken straight from the ad accounts and order books of the brands I worked with.
Google Ads · Saudi Arabia
Abaya brand · January 2025
- 621.18%ROAS
- SAR 4.17Kspent
- SAR 25.9Kconversion value
E-commerce
The Luxury Stock
650+orders through digital channels
- 250+on the website
- 400+through messages
Lead generation · Upper Egypt
Green Power Solar Energy
500+qualified leads among farmers
- 150+confirmed purchases
Selected work
Campaigns I
planned and ran
Six brands, four markets. What the brand needed, what I did, and what came out of it.
Project 01 · Smart home · Egypt
Utopian Smart Home
- The brief
- Smart home technology for real estate investors and property developers. The campaign raised awareness of smart home solutions and drove engagement.
- What I did
- Lead marketing strategy and execution across multiple markets as Marketing Manager.
- Run integrated campaigns and optimize their performance.
- Coordinate with sales, product and technical teams, and oversee product launches.
Project 02 · Pet care · Kuwait, remote · Feb – Aug 2025
Hi Pets
- The brief
- A newly launched pet food and care brand speaking to pet owners across Kuwait. The goal: build awareness and drive sales.
- What I did
- Ran digital campaigns for the e-commerce brand.
- Managed social channels and localized content.
- Planned and optimized paid ads, and worked with content creators.
Project 03 · Solar energy · Upper Egypt · Aug 2023 – Sep 2024
Green Power Solar Energy
- The brief
- Solar solutions for a niche audience: farmers in Upper Egypt. The aim was a wider customer base and more sales.
- What I did
- Built and ran the digital marketing strategy.
- Managed social media and content planning in Arabic for farmers.
- Used CRM follow-up to turn leads into buyers.
- Outcome
- 500+ qualified leads
- 150+ confirmed purchases
Project 04 · Fashion · Egypt · 2025
Athr Fashion
- The brief
- A story-driven Egyptian fashion brand: pieces inspired by emotions, not trends, for young people who want to wear meaning.
- What I did
- Wrote the marketing strategy: market, competitors, SWOT, audience, goals, channels and budget.
- Ran the brand's paid campaigns as a freelance media buyer.
- Goals in the plan
- 25% more brand awareness in 12 months
- 20% growth in new customers
- 10% better retention
Project 05 · E-commerce
The Luxury Stock
- The brief
- An e-commerce brand selling through its online store and direct messages. The job: turn digital marketing into measurable orders.
- What I did
- Drove sales through the website and direct messaging channels.
- Ran campaigns built for customer acquisition and conversions.
- Supported the brand's online presence and sales growth.
- Outcome
- 650+ orders through digital channels
- 250+ through the website
- 400+ through messages
Project 06 · Events app · Qatar
Qatar Party App
- The brief
- An event marketplace app in Qatar that connects customers with supplies, decorations, gifts and services for their celebrations.
- What I did
- Developed the marketing strategy for the app's launch and growth.
- Managed social media strategy and content planning.
- Planned and ran paid campaigns focused on user acquisition and downloads.
Strategy
Plans I wrote
before the spend
Full marketing plans in English and Arabic, from the market study to the monthly budget.
01 · Launch plan · 2026
Labubu Kids Area
Inside
02 · Social media strategy · Travel
Spend Holiday
Inside
03 · Marketing strategy · 2025
Athr Fashion
Inside
04 · B2B marketing plan, Arabic · 2026
Syncro Soft
Inside
Process
How I build
a campaign
The same six steps run through every plan above, whatever the market or the budget.
- 01
Research
Market, competitors and a SWOT before a single post.
- 02
Audience
Segments and personas: who buys, where they scroll, what they need.
- 03
Positioning
One message and one big idea the brand can own.
- 04
Content
Pillars, mix and a monthly calendar the team can run.
- 05
Paid media
Objectives by month, a budget split, campaigns built to convert.
- 06
Measure
KPIs, reports and the next optimization, every month.
Capabilities
What I bring
to your team
What a brand needs from a marketing lead, from the first research to the report on the owner's desk.
Marketing strategy
Market and competitor analysis, positioning, goals and budgets, written as plans a team can run.
Media buying
Google Ads and Meta campaigns built for conversions, with budgets tuned for return.
Social media and content
Content pillars, calendars and video scripts, in Arabic and English.
E-commerce growth
Sales through the website and direct messages, from first click to confirmed order.
Lead generation and CRM
Lead funnels and CRM follow-up that turn interest into purchases.
Market research
Audience personas, segmentation and competitor reviews before any spend.
Performance reporting
Campaign monitoring, analysis and strategic reports with clear next steps.
Training and mentoring
Diplomas, workshops and mentoring for learners, graduates and founders.
Training
I teach what
I practice
Practical programs that close the gap between marketing theory and real campaigns.
- 100+learners, graduates and founders
- 360training hours with NTI
- 4NTI cohorts, online and in Aswan
- 23diploma trainees, Etisal Assiut
Mar – Apr 2026Latest
Next Gen Program, Creativa Qena (Dandara Al-Ebdaa)
Mentored startup teams in marketing strategy, branding and startup marketing, alongside graphic design and video tracks.
Mar 2026
Life Makers Foundation, Qift Center
Delivered a 36-hour digital marketing program for 15 participants, funded by Banque Misr Foundation for Community Development.
Sep 2025
National Telecommunication Institute (NTI)
Four cohorts, two online and two in Aswan: 360 training hours on fundamentals, social media, content, strategy and media buying.
Jul 2024 – Oct 2025
Etisal Assiut with Dandara Al-Ebdaa
A full digital marketing diploma for 23 trainees, with project-based workshops and continuous feedback.
Mar – Apr 2024
SKY Company
Foundations of digital marketing for 20 students: strategy, social media, content and affiliate marketing.
Experience
Four roles,
one standard
In-house marketing lead, remote specialist for a Gulf brand, and freelance media buyer, often at the same time.
- Jul 2024 – PresentCurrent
Marketing Manager
Utopian Egypt
- Lead marketing strategy development and execution across multiple markets.
- Manage integrated campaigns and performance optimization.
- Coordinate with sales, product and technical teams to hit business goals.
- Oversee product launches and customer acquisition.
- Monitor performance and prepare strategic reports.
- Mar 2023 – PresentCurrent
Freelance Media Buyer
Fashion, retail, solar energy and e-commerce
- Managed paid campaigns across fashion, retail, solar energy and e-commerce.
- Built audience targeting and conversion-focused strategies.
- Optimized campaigns and budgets to maximize ROI.
- Brands include Athr Fashion, NIETH, Wanns, Egy Power, BM United and El Rayan.
- Feb – Aug 2025
Digital Marketing Specialist
Hi Pets, Kuwait (remote)
- Developed and ran digital campaigns for an e-commerce brand.
- Managed social channels and localized content strategies.
- Planned, analyzed and optimized paid advertising.
- Aug 2023 – Sep 2024
Marketing Specialist
Green Power
- Developed and implemented digital marketing strategies aligned with business goals.
- Used CRM tools to improve customer engagement and retention.
- Supported lead generation and customer acquisition.
Credentials
Certified, and
always learning
Certifications
- Digital Marketing ProgramSprints2025
- Social Media MarketingHubSpot Academy2024
- Media BuyingHubSpot Academy2024
- Management and MarketingHilton University2024
- Business Development Essentialsalmentor2024
- Digital Marketing StrategyDandara Al-Ebdaa2023
- Content Marketingalmentor2023
- Marketing and Sales Professional CertificateUdemy2023
Education
BA in French Language and LiteratureSouth Valley University
2020 – 2024Digital Marketing DiplomaCreative and ITIDA with Etisal Assiut
2022 – 2023Contact
Let's talk
Hiring for a marketing role, planning a launch, or building a training program? Send me a message.
- Emailareeghaggag@gmail.com
- WhatsAppMessage me directly
- LinkedInlinkedin.com/in/areeghaggag
Based in Luxor, Egypt
